Social platforms are crying out to be fed – all day, every day, ad infinitum. And there’s no sign of that changing anytime soon. Posting useful, interesting content is one of the most effective ways of connecting with your customers.

Tell your story 

Crisp, relevant content is a brand’s greatest asset. If you want to become part of the social conversation, don’t overlook the importance of storytelling. The goal is to share information that appeals to the reader’s emotions; by so doing, you set the stage for others to tell your brand story. And what’s more credible – you tooting your own horn or engaged followers tooting it for you?

Integrate

The concept of marketing vs. public relations has been replaced with integrated communications. Consider it a broader, more inclusive means of communication between the brand and the consumer. It’s a cooperative process through which relationships with customers and stakeholders are built and maintained via consistent messaging and conversation. In an increasingly competitive marketplace, brands that embrace a range of communications tools are most likely to achieve their objectives.

It’s a jungle out there. Plan your communications campaigns wisely.